Emma Mark has spent the last eight years marketing new technology products and services to the maritime sector. She currently manages the marketing output for Intelligent Cargo Systems, a maritime technology startup which develops port call optimisation technology for the container sector.
Previously, Emma worked at Global Navigation Solutions where she ran workshops advising clients on issues such as cyber security and the integration of new technology to improve the working environment at sea and ashore and reduce operational costs.
Before GNS, Emma worked directly with the UKHO's distributor network to enable the industry's move away from paper charts and publications over to digital solutions.
I don’t know about you, but the definition of the word “assumption” that has served me best over the years is Oscar Wilde’s maxim, “ When you assume, you make an ass out of u and me.” In an article in Container Management late last year, MSC noted: “We can only assume that container terminal congestion at the main ports of the trade will continue to worsen, leading us to anticipate and incorporate longer time buffers in the schedule, in terms of port stays and speed at sea.”
You see the problem with assumptions is that they keep our minds closed, they can stifle our ideas and blind us to our potential.
Schedule changes can wreak havoc in container shipping, whilst they may not always result in delay, they can be sure to cause headaches for all involved. In an article by JOC they shared some of the worst offenders with Antwerp having the highest average number of changes at 7.4 per shipping schedule, and Rotterdam having the highest percentage of schedule changes that were over 24 hours at 49 percent.
In December 2018 Container Management interviewed Maersk in respect of reports stating there would be fewer port calls in some locations to improve schedule reliability and enable stable and reliable cargo deliveries to its customers. Maersk were quoted as saying: “To meet our customers’ increasing need for reliable cargo delivery, we have reviewed our service network and identified additional time to recover from the potential delays we continue to face from bad weather and other external factors.”
It’s a fascinating concept isn’t it? The idea of a database that can not be changed, can never be corrupted (morally or otherwise), is completely secure and yet available for public consumption at any time. Every single transaction, be it monetary or otherwise, is verified by multiple nodes around the world, and only once that transaction is verified is it considered legitimate and its details permanently added to the record.
It’s been said that dissatisfied people change the world. Whilst this is true to a degree, plenty of dissatisfied people go through their lives without changing anything. It is the ability to identify a problem and then actively seek out an elegant solution that is the real driving force required to facilitate positive change. Since we started on our journey to build the CargoMate platform we have relentlessly pursued the goal of changing the shipping industry for the better. As 2018 progressed we realised that if we want to fulfil our ambition of changing an entire industry, we had to first change ourselves. For the last three months, we have been creating a new brand identity that reflects our ultimate goal and we are delighted to announce that from today we will be known as Intelligent Cargo Systems.